Marketing Manager
For the UK's first dedicated natural fibre insulation mill
Permanent, full-time (however we welcome applications for flexible and part-time working arrangements).
£40-45,000 p.a. dependant on experience
Job Purpose
IndiNature is looking for a Marketing Manager to join our growing team. This is an exciting opportunity for someone passionate about sustainability, natural materials, and creative marketing. You’ll play a key role in driving our marketing efforts, promoting our natural fibre insulation products and sharing our mission with the world.
Job Description
What we offer
This is an exciting opportunity to come in early and grow with a young company which is leading the way in low carbon natural fibre products for a range of markets with a focus on construction insulation. IndiNature is looking for an experienced Marketing Manager to champion our brand, support the sales function of the business and help raise awareness of our construction products.
You'll be working with a friendly, positive team who care about the environment.
Location
Remote working with some travel to our IndiNature Mill in the Scottish Borders and events.
Contract Term
Permanent.
Hours
Full time (however we welcome applications for flexible and part-time working arrangements).
Holidays and benefits
35 holidays p.a.
4% company contribution matching 4% personal contribution (salary sacrifice is also available).
Company bonus scheme.
Training and development opportunities.
Start Date
Immediate.
Equal opportunities
IndiNature is an equal opportunities employer and encourages applications from everyone. We value diversity in our team.
About IndiNature and the new mill
IndiNature is a growing company with a high profile - leading the way in cleantech construction material innovations. It was founded to make the largest possible positive impacts on the climate, the environment and people's health in the construction of buildings. We care about people and the planet.
The parent company (Industrial Nature Ltd) is based in Edinburgh - it is a materials R&D company focused on developing and bringing to market natural, low carbon construction products. The company set up its first manufacturing facility in the Scottish Borders and moved into the Mill in August 2021. We make natural fibre materials on scale including insulation batts and boards for both acoustic and thermal markets.
Raw materials include industrial hemp and flax fibres from UK farmers. These are processed through a non-woven textiles production line.
Who you will work with
You’ll join a full team, including production, sales, HR and supply chain. We’re a friendly team with a purpose - to make products for healthy, ecological buildings.
You will be part of the sales team, and report to the UK Sales Director.
ROLE
Strategic Marketing for Manufacturing
Develop B2B marketing strategies to target key sectors and decision-makers.
Create go-to-market plans for new product launches, working closely with the sales and production teams.
Conduct market research to understand customer needs, competitor activity, and industry trends.
Position the company as an industry leader through thought leadership, case studies, and technical content.
Campaign Management
Plan and execute integrated campaigns across digital, print, and trade show channels to drive lead generation and sales.
Manage advertising campaigns in industry-specific publications and digital platforms.
Leverage industry-specific platforms and directories to improve visibility.
Brand and Content Management
Maintain a consistent and strong brand image across all materials.
Oversee creation of product brochures, spec sheets, case studies, and video content.
Develop and manage the company’s presence on digital platforms, including a new website optimised for lead generation and SEO.
Creation and scheduling of content that highlights the benefits of natural, sustainable materials.
Partnership and Event Marketing
Manage relationships with industry bodies, trade associations, and partners to enhance credibility and market reach.
Plan and manage the organisation of industry events, sustainability workshops, and promotional activities.
Data and Performance Analytics
Monitor marketing KPIs, including lead generation, conversion rates, and campaign ROI, using tools such as Google Analytics, HubSpot.
Regularly report on performance, identifying successes and areas for improvement.
PERSON SPECIFICATION
What we’re looking for
1. Have a passion for sustainability, natural materials, and eco-friendly solutions.
2. Demonstrate creative problem solving.
3. Adaptable to change.
4. Are a self-starter who thrives in a remote working environment, bringing innovative ideas and a proactive approach to your work.
5. Excellent communicator with strong networking skills.
6. Organised and efficient, with attention to detail.
7. Are motivated to progress in your marketing career and contribute meaningfully to IndiNature’s mission.
Essential experience / qualifications
1. Proven experience (3+ years) in a B2B marketing role.
2. Strong knowledge of traditional and digital marketing, content marketing, and social media marketing.
3. Experience with trade shows, product launches, and B2B lead generation.
4. Experience with CRM software and digital marketing tools and techniques.
5. Strong brand management experience.
Preferred experience / qualifications
1. Previous experience marketing construction products.
2. Bachelor’s degree in marketing, business, or a related field.
3. Qualification or experience with high quality graphic design
4. Knowledge of NBS/Glenigans platforms.
5. Experienced in the use of Mailchimp.
If you have the right outlook and enthusiasm for joining our team, but don’t fulfil all the experience/qualifications criteria, we’d still love to hear from you.
Applications
If you are interested in finding out more, please contact Alasdair Murray at Eden Scott on 07949 304 727 / 0131 550 1117
To apply click on the link below: